
Reading Prepares Advanced Technology for PSG's Visit to
September 26, 2026 ·
Reading FC held a technology conference with Paris Saint-Germain in attendance, demonstrating progress in the use of artificial intelligence in the world of football.
Reading Prepares Advanced Technology for PSG's Visit
According to Bbc.
Background
Reading FC has built an innovative AI department under the ownership of Rob Couhig, which focuses on using technology to improve various aspects of the club, including player recruitment and game tactics. Their involvement in this conference places them in the global conversation about the future of football, especially in terms of leveraging data and technology for team progress.
Why this is important
Paris Saint-Germain's visit to Reading FC for a technology conference saw recognition of the progress the League One club has made in the use of artificial intelligence. This also emphasizes the importance of innovation in modern football, where technology plays a big role in team strategy and development. With the presence of big clubs such as PSG and Ajax, Reading can broaden their horizons and share experiences with the world's top teams.
Main Points
- Reading Prepares Advanced Technology for PSG's Visit.
- Reading FC held a technology conference with Paris Saint-Germain in attendance, demonstrating progress in the use of artificial intelligence in the world of football.
- Reading 'not starstruck' as PSG visit League One club for AI summit - BBC Sport.
Reading FC recently held a technology conference attended by big clubs such as Paris Saint-Germain (PSG) and Ajax, where they discussed advances in the use of artificial intelligence (AI) in football. Stuart Fenton, Head of AI Reading, revealed that PSG's visit to the League One club was recognition of the progress his team had achieved.
The event took place at the Bearwood Park training complex on Friday, a year after Reading established an innovative AI department under new ownership Rob Couhig. "PSG were European champions last year, so it is very encouraging for us to be able to welcome a team of that class to Reading," said Fenton in an interview with BBC Radio Berkshire.
Fenton emphasized that while Reading has made progress, they are not operating in isolation. They want to learn from top teams around the world and share their experiences regarding AI in football. "Every football fan, including myself as a Reading fan, dreams of European nights against these teams. We are discussing AI in football and the future direction of the sport," he added.
Reading utilize AI primarily to recruit players, but the use of this technology is also applied in areas such as game tactics, retail and pitch maintenance at their Select Car Leasing Stadium. Fenton stressed the importance of creating a culture of innovation at the club, where everyone thinks about how technology can empower them to work more efficiently, rather than replace humans.

"We have a lot of talent here, but one of the challenges is how to manage the huge data in football. We have to use AI and existing technology to filter the data and provide better information about players around the world," he explained.
One interesting aspect of the use of AI at Reading is how the grounds staff use this technology when mowing the grass. The AI model helps them in protecting the grass and providing the best formula for field care. "The benefits are felt throughout the club. I love it when someone comes to me with a new idea and asks, 'Can we do this?'. We've already started implementing some things," Fenton said.
Premier League clubs such as Crystal Palace and Champions League club Como were also present at the event, sharing insights and hearing about Reading's work. This event was also the launch of a new program between the club and Satanta College regarding sports technology and artificial intelligence. Fenton closed the interview by stating, "We're not blown away by these clubs. What's interesting is that they come to us – we don't go to them.",
This activity shows that Reading FC is not only focused on achievements on the field, but also strives to be a pioneer in technological innovation in the world of football.
What happened next
After this conference, Reading are expected to be able to apply new insights gained from discussions with big clubs to improve their recruitment strategy and playing tactics. Additionally, with a focus on innovation, Reading will likely continue to develop their AI department to create a competitive advantage in League One. Involvement with teams such as PSG and Ajax could open up opportunities for further collaboration in the future.
Frequently Asked Questions
What happened during PSG's visit to Reading?
Reading FC held a technology conference discussing advances in the use of artificial intelligence (AI) in football, attended by PSG and Ajax.
Who confirmed AI progress in Reading?
Stuart Fenton, Head of AI Reading, reveals the progress his team has made.
Why are PSG visiting Reading now?
PSG's visit is recognition of the progress that Reading has achieved in the use of AI technology.
What changes has Reading implemented in its use of AI?
Reading leverages AI to recruit players, as well as in game tactics, retail and pitch maintenance.
What is Reading's goal in developing AI technology?
Reading wants to create a culture of innovation at the club and learn from top teams around the world.