Market Analysis: Milan, Juventus and Fiorentina Heading into Next Season
July 5, 2026 · Global
This article discusses the latest transfer moves from Milan and Juventus, as well as Fiorentina's potential. The comparison between Messi and Maradona at the World Cup was also emphasized.
We often criticize AC Milan. The club nicknamed the Rossoneri, which is one of the most successful teams in the world, has recently been managed quite confusingly, without the presence of an experienced managerial figure. I'm not surprised by their recent failures, including their failure to qualify for next season's Champions League. Massimiliano Allegri made big mistakes, but he also wasn't supported by someone who could help him well. I would like to remind you that Milan was even relegated to Serie D with their second team, and currently their young players are still in Serie D. This is a shame. I also doubt Milan's new moves, but I can't help but appreciate the initial moves in the transfer market. The (almost certain) arrival of Gonçalo Ramos and Gila is a significant step. If they can also retain Mike Maignan and Adrien Rabiot, the new coach will have the backbone to compete for the title. For Gerry Cardinale, this is the final opportunity to show that he understands how to compete in Italy and what it takes to win. On the other hand, Juventus, which is also a big team that disappointed last season, is still behind in their recovery process. If Bremer leaves, they need serious additions across the board. I don't agree with the idea of recruiting Franck Kessie. Luciano Spalletti needs better players in midfield. However, I like the effort to bring in Leon Goretzka. If Milan has the backbone of the title, Juventus must build a new one. Let's wait and see who the names of their new goalkeeper and main attacker will be. Kolo Muani didn't excite me either. Allegri has officially joined Napoli. It's a choice that divides opinion. I understand that reason. This coach from Livorno did not leave Milan well after this failure. I suggest that he declare that the era of winning with an efficient style of play is over. This approach is no longer attractive. If you ignore the fun of the game in favor of results, you will have to win. Any other outcome will feel like a failure. Allegri must return to entertaining and enjoying the game with a bolder and more offensive approach. In the house that was once Diego Armando Maradona's stage, this is not a choice, but an obligation. Fiorentina, under the guidance of Paratici, is very active in the transfer market. They have signed defender Viery, are close to completing a deal for winger Koleosho, and are in the process of bringing in midfielder Thorstvedt. How will these three transfers affect Fiorentina? Can we talk about a decent team in Europe? Before giving a final assessment, let's wait until the end of the transfer window. Let's take a look at the complete Fiorentina. These three transfers are interesting, but they aren't big stars. Only Norway is theoretically certain to be a starter. Currently, we can talk about a better organized and more complete Fiorentina. However, the big teams in the league are still far from reach. We end with the World Cup. Messi is blowing everyone away. The question that accompanies this tournament is: if Messi wins the title with Argentina, will he surpass the myth of Maradona? My answer is “not completely”. Let me explain. Yes, in terms of performance, no, if the assessment is related to the charm of the champion. In this regard, Diego remains unrivaled. Currently, and I think also in the future.
